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Camel cigarettes were blended to be considerably easier to smoke in contrast to the
much harsher brands popular at the time of its introduction. In addition, they were promoted, prior to official release, by
a careful advertising campaign that included "teasers" which merely stated that "the Camels are coming." This marketing style
was, in fact, a prototype for attempts to sway public opinion that coincided with the United States' entry into the First
World War.
The most famous variety of Camel cigarettes was the simple pack of the
regular, unfiltered variety. Much too harsh for today's smokers, Camel regulars achieved their zenith of their popularity
through personalities such as actor Humphrey Bogart, who popularized the brand in such movies as Casablanca; the brand also
gained notoriety through news broadcaster Edward R. Murrow, who smoked up to four packs of Camel regulars per day,
in effect using a Camel cigarette as his trademark
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